Client

HSBC

Project

Restaurant Identity

Date

February 2005

This month The Design Conspiracy have been to the dizzy heights.

HSBC's headquarters in Canary Wharf is home to 6,000 people, who are served by 6 staff restaurants one of which is on the 34th floor! We were asked to give all 6 restaurants, the 3 coffee bars and the 4 retail shops an identity and some new signage.

Instead of the usual boring signage our solution features a more conversational approach giving each area a witty, colourful yet consistent look. A big project, a big building and a great view.