Client

Konami

Project

Pro Evolution Soccer

Date

November 2001

This month The Design Conspiracy have been top of the league.

We have created a new advertising campaign for the popular Pro Evolution Soccer game. Konami have earmarked one of their biggest marketing spends to date for the eagerly awaited Play Station 2 release.

The campaign is based on a series of provocative terrace-style chants such as, "Can we play you every week?" and "You’re supposed to be at home".

Exposure includes four different ads over four weeks in the national press, fly posters in every city with a Premiership team, web ads on the Sky Sports website and adverts in ten Premiership fanzines.