This month we've gotten away with it.
Take a smart venue, add 300 top marketeers from the computer games sector and throw in a TV presenter. What have you got? Answer; one hell of a party and all that's best in games marketing at the MCV Industry Excellence Awards.
Following on from our successful advertising for Konami's Metal Gear Solid 2 & ISS games, we were pleased to sponsor this year's award for Best Use of National/Lifestyle Press.
Who better a winner than Sony with their London crime title, "The Getaway." To whom we say, "Nice one, guv. But can you sort out that Jeremy Vine for us?"